As the Pandemic disrupts the typical real estate buying process, house hunters are relying even more on virtual open houses to find a home. Virtual tours have been around for a long time. Still, they have taken on a new priority in today’s market by providing buyers with enough information to consider making a purchase on a property.
So, what are home seekers looking for online? According to the National Association of REALTORS®, 85% of buyers say it’s the photos that are the most important factor. But how do you make your online listing stand out from the crowd? It all comes down to boosting your home’s screen appeal!
Ready to put your house on the market? Here are some tips on how to give your virtual open house the “wow” factor.
If you’re like many of us, you probably have spent time watching HGTV shows and sigh as how staging can turn an ordinary space in the extraordinary. The first thing in the staging process is to declutter! That means going from room to room and removing and storing away any unnecessary items.
Give your house a good cleaning from top to bottom, including all lighting fixtures and windows. Your home should appear as bright as possible in your virtual open house.
The next step is to evaluate your existing furniture, layout, and style. Pay special attention to the rooms that buyers deem most important, that being the kitchen, living room, and master bedroom. Though you should try and work with the current style of your home, there are ways to add a few trendy pieces of furniture and décor that can make all the difference.
The Living Room. What Can Make the Difference?
Play around with the layout of your living room furniture. Start by creating a conversational space by pulling the furniture away from the wall. Pointing the couch and occasional chairs towards each other will make the area seem more inviting and spacious.
Though it is smart to keep your color scheme as neutral as possible, you can add some fascinating drama to a room by introducing a bold accent hue. Do you feel that your existing furniture or decor is just not going to cut it? Consider renting or purchasing a few pieces, such as some stunning accent chairs, side tables, and modern light fixtures.
The Bedroom. What can make the difference?
When you browse for bedroom ideas, do you usually drool over the perfect linens and décor? There are a few easy ways to give your bedroom a Zen look. Since the bed is the focal point of the room, a beautiful on-trend headboard and bedding are must-haves. Layering the bedding with a group of exquisite throw pillows will create that luxurious look, buyers love.
Think neutral, serene colors such as soft blues, grays, or beiges to evoke a sense of relaxation. Depending on your space, add some new lamps and an occasional comfy chair. A bench at the foot of the bed can add a finishing touch to the room.
The kitchen. What can make the difference?
The goal of preparing your kitchen for a virtual open house is to have it appear as spacious, bright, and fresh as possible. That means decluttering all the counters and workspaces. When it comes to an update, small changes can make all the difference.
A fresh coat of paint and updated cabinet hardware can transform your cupboards to look like new again. Add some decorative touches such as wooden bowls, plants, and of course, fresh flowers to enhance that fresh feel. Finally, consider some updated décor such as funky bar stools and pendant lighting to create that on-trend look that buyers crave.
The Entranceway. What can make a difference?
Though it is important to keep things clean and simple, do you have an entranceway that is screaming “I need attention”? The entranceway photo of your virtual open house is the preview of ‘what’s to come” in the rest of your house tour. You can create an exciting dimension by adding a slim console table and a few staging accessories.
Fresh flowers and additional lighting will create a welcoming effect and ambiance to what might otherwise be a dark, uninviting space. The final touch. A large mirror will create a focal point and make the area appear much more substantial.
Now that your home is perfected for a virtual open house, it’s time to show it off! Speak to your real estate agent. They have many resources at hand to help you create and promote a virtual open house or video walkthrough for your listing.
Not sure where to start? ARC Furnished Solutions can help. If you are a homeowner looking to sell quickly and for the most money or an agent that needs a competitive edge with their marketing strategy on a new listing or development, ARC is your single point of contact for up to 3 competitive Home Staging proposals, allowing you to pick the best design at the best price!