As a property manager, you have a lot of responsibilities in your daily routine, and one of the most important ones is attracting new residents. No matter how fabulous your location and amenities might be, acquiring lease-ups can still be a challenge. Staging a model suite is one of the most effective ways to “wow” prospective renters on how the apartment could be their perfect home.
Staging an empty unit can have other significant benefits. According to the 2019 NAR Profile of Home Staging, eighty-three percent of sellers’ agents said staging a home made it easier for a buyer to visualize the property as a future home. For property managers, staged model suites have the same positive outcomes, generating faster lease-ups, premium rents, and higher quality residents.
Staging can transform the ordinary into the exceptional, presenting the latest trends in contemporary design, layout, and style to make renters fall in love.
If you are considering a staged model suite, here are a few pointers to get you started on the right path.
The key to staging is to appeal to as many prospective renters as possible. Most professional stagers will advise working with a neutral palette and adding color with décor and accessories to create additional flair. When it comes to the style of furniture, it is important to consider your neighborhood and renter demographic.
If you want to appeal to a younger hip crowd, consider renting mid-century modern furniture and décor. If your area is more family suburban, you may want to go with a more contemporary or traditional approach.
Developing a sense of ambiance is essential in any staging project, and lighting is one the most important elements in creating a warm, welcoming feeling. Consider renting a variety of fixtures that are both task and stylish in décor. A few floor lamps, tables, and task lamps can work together to provide a beautiful atmosphere and show off the apartment’s best features.
Rugs are a staging essential in adding warmth and interest to a room. A properly placed rug can define a living space and make an apartment appear more substantial and unique. No coffee table is complete without one. Depending on your color scheme, consider a rug with colorful geometric patterns to add that splash of color. Or think earthy textured styles layered with an animal print to create an exotic luxe appeal.
If you have chosen a neutral palette, one of the easiest ways to add pops of color is with accent pillows. From vibrant solids to subtle patterns, pillows add style, comfort, and sophistication to a room. Artwork is also perfect for introducing color. A large statement piece creates a focal point in the room and provides interest and balance. Mirrors are another fabulous accent to use in smaller spaces. They can help to make the room seem larger, especially if positioned by a window or other light source.
Remember, a staged model suite is an amazing marketing tool. With most renters searching online, you can take photos or even create a virtual tour to promote your community on your website and social networks!
Not sure where to start? ARC Furnished Solutions can help.
Thinking of staging a model suite or perhaps a guest apartment for your residents? Partnering with ARC, means there is no need to make several phone calls relaying the same information and sorting through different terms, furniture selections and prices. After a quick call to get a clear understanding of your needs, Arc will procure up to 3 competitive furniture rental quotes in 1-2 days, designed to suit your requested style and budget. That easy!